Resources Library by ANA

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way

Authors: Kalyan Karmakar, Ipsita Ghosh

Company: Nielsen

September 21, 2009

Living in and adapting to a culture of exposure

In our world, the boundaries are shifting between the public, the personal and the private. Now that it is so easy to share aspects of our inner life with the rest of the world up-to-the-minute, multi-media, deeply exposing or personal revelations;...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Anita Black, Mitra Martin, Jon McNeill

Company: Hall & Partners

November 20, 2008

You can't judge a book by its cover!

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social...

Catalogue: Congress 2008: Frontiers

Authors: Arun Joshi, Sagar Tamang, Himanshu Vashisthaz

Company: Nielsen

September 26, 2008

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers

Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle

Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.

September 26, 2008

Anticipating tomorrow's societal change today

We realize that after years of benefiting from emerging markets and cheap products through cheap foreign labor, most Western countries such as Germany, France, the United States and Great Britain are now facing the negative effects of globalization:...

Catalogue: Congress 2008: Frontiers

Authors: Christian Wenger, Kerstin Ullrich

September 26, 2008

Megacities as the new frontiers

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a...

Catalogue: Congress 2008: Frontiers

Author: Nick Chiarelli

Company: GfK

September 26, 2008

Global cities forum

Global cities resonates with the Frontiers theme of this congress in three ways: • We look at methodological frontiers by exploring the potential for using deliberative research techniques internationally. while much has been said about what...

Catalogue: Congress 2008: Frontiers

Authors: Emily Gray, Julie McQueen

Company: Ipsos MRBI

September 15, 2008

Latino youngsters

Youth (defined as 16-25) in Latin America is both an actor and a target of change. At that age, they are either at school (High school or University) or entering the productive world. Not only are they consumers (and vectors of fads, new values,...

Catalogue: Latin America 2008

Authors: Brieuc Martin-Onraet, Gregorio de Villa

May 13, 2008

Real environments

Video has become ubiquitous. Shooting in a digital video format is now within the realm of the mass consumer. All it means is that researchers need to lose their chains of objectivity and start looking at research as a form of narrative. Identify and...

Catalogue: Asia Pacific 2008

Authors: Prashant Ramachandran, Kunal Sinha

April 9, 2008